Context
Independent stylists often rely on DMs and messaging apps to manage clients, resulting in missed appointments, unclear communication, and inconsistent experiences.
Challenge
Design a mobile-first solution that allows users to discover, evaluate easily, and book beauty services, while empowering providers to present themselves professionally and manage their bookings.
A mobile-first app enabling users to discover and book local independent beauty professionals (nails, lashes, brows) operating from home studios or apartments. As the sole UX/UI designer, I led the product from research through to high-fidelity design
Define
Client Goals
Build trust through clear visuals, reviews, and verified profiles
Simplify search and booking for users on the go
Create a scalable foundation for future features (payments, calendar sync, chat)
Prioritise accessibility for a diverse user base
Target Users
Beauty Service Seekers: Women aged 18–40 seeking quality treatments (nails, brows, lashes) in their area
Independent Providers: Stylists working from home studios need a trusted, professional platform to attract and retain clients
Ideate
Solution Highlights
- Visual-First Provider Profiles: Designed around trust-building via high-quality images, bios, and user reviews
- Smart Filtering System: Enabled discovery by location, service, price, availability, and preferred language
- Streamlined Booking Flow: Created a focused, mobile-optimised funnel with minimal steps
- Scalable UI Components: Developed reusable elements in Figma to support future features (e.g., payment integration)
- Inclusive Design Principles: Focused on clarity, readability, and accessible interactions for varying levels of digital fluency
Target Users
Beauty Service Seekers: Women aged 18–40 seeking quality treatments (nails, brows, lashes) in their area
Independent Providers: Stylists working from home studios need a trusted, professional platform to attract and retain clients
Validate
Usability Testing
Conducted moderated sessions with a diverse group of 5 participants
Users praised the visual clarity and efficiency of the filtering and booking journey
Minor friction areas (e.g. visibility of pricing) were identified and addressed in iterations
Outcomes
35s average to initiate a booking
92% success rate for completing core task flows
SUS Score: 82: Excellent usability
Deliver
What We Delivered
Mobile UI designs for iOS and Android
Fully interactive prototype (Figma)
Design system components for scalable future development
User flows, low-to-high fidelity wireframes
Accessibility annotations and localization support
What We Delivered
Mobile UI designs for iOS and Android
Fully interactive prototype (Figma)
Design system components for scalable future development
User flows, low-to-high fidelity wireframes
Accessibility annotations and localization support
Team Collaboration
Agile delivery model with 2-week sprints
Tools: Trello, Teams, and Figma
Collaborated closely with PO, developers, QA
Emphasized feedback loops and iteration based on real user data
Team Collaboration
Agile delivery model with 2-week sprints
Tools: Trello, Teams, and Figma
Collaborated closely with PO, developers, QA
Emphasized feedback loops and iteration based on real user data
Book a free 30 min call
Let’s have an honest conversation about what’s holding your product back. Whether it’s user friction, unclear priorities, or low engagement, we’ll help you unpack the issues
Copyright © 2025 | Afirix
Book a free 30 min call
Let’s have an honest conversation about what’s holding your product back. Whether it’s user friction, unclear priorities, or low engagement, we’ll help you unpack the issues
Copyright © 2025 | Afirix