We Don’t Just Build Products, We De-Risk Decisions.

UX and development sprints for startups and SaaS teams who want to move faster with less guesswork. We design user-first MVPs that reduce risk, attract investment, and deliver real value before a single line of code is written.

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client we worked with Wwf logo

How We Start: Strategy, Not Guesswork

Before any design begins, we get to know your product, goals, and users. Our free 30-minute discovery call helps us understand what you’re building, what’s in your way, and whether we’re the right team to help.

Three Pillars of the Discovery Call

Product Context

What problem are you solving, and for whom?

We dig into your product vision, user types, and key use cases.

Current State
Where are you now?
You’ll walk us through your current designs, roadmap, or gaps. We’ll assess where clarity is most needed.

Strategic Fit
Are we the right fit?
We’ll share how our product design process works and whether it aligns with your goals, team, and timeline.

Book a free 30 minute call

Let’s have an honest conversation about what’s holding your product back. Whether it’s user friction, unclear priorities, or low engagement, we’ll help you unpack the issues

Paul James

Tailored Strategy Workshops, Based on Your Product Stage

After your discovery call, we recommend workshop formats depending on your goals. Each session is designed to align your team, define a clear path forward, and eliminate costly guesswork.

No matter where you are in your product lifecycle, we start by designing clarity.

MVP Planning Sprint

For early-stage teams defining what to build first.

  • Prioritise features into must-have, nice-to-have, and next

  • Create a lean product canvas

  • Map a launch-ready MVP 

Outcome: shared clarity and executive alignment on what your first version should include

Feature Definition Workshop

For growing teams planning a new capability.

  • Define the user problem behind the feature

  • Map existing flows and identify integration points

  • Align on success criteria and release strategy

Outcome: feature scope backed by real user needs and business value

Onboarding Clarity Session

For teams struggling with user activation and early drop-off.

  • Review current onboarding experience

  • Identify moments of friction or confusion

  • Explore behavioral design and progressive disclosure

Outcome: improved onboarding flow with measurable next steps

Working with us is easy

Our tools save you time and effort, whilst we do our best
Design work on your SaaS.

See your designs come to
life in Figma

Communicate with us
regularly via Teams

Manage design tickets in
Trello

Benefit from design systems for ease of development

Afirix UX framework was exactly what we needed. It broke down the entire design process into clear, actionable steps, no fluff, just practical guidance. What stood out was how they included only free methods, which made it incredibly accessible, especially for a team with limited resources.
The framework gave us structure without being rigid. We knew exactly what to do at each stage, from discovery through to testing, and there were clear notes on how to adapt it if we wanted to introduce paid tools later. It helped us move forward with confidence, knowing we weren’t missing critical steps. If you’re looking for a practical, step-by-step UX framework that empowers your team to build better products, even without a big budget, Afirix is one of the best I’ve seen.

Kimberley sargeant

Book a free 30 min call

Let’s have an honest conversation about what’s holding your product back. Whether it’s user friction, unclear priorities, or low engagement, we’ll help you unpack the issues

Paul James
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