Understand

Context

Sustainability analysts and managers often need to evaluate the environmental impact of multiple products or projects. However, the platform lacked a way to compare multiple life cycle assessments (LCAs) side by side, resulting in time-consuming workarounds, fragmented insights, and unclear communication.

Challenge

Design a comparison feature that enables professionals to benchmark, interpret, and communicate complex sustainability data across portfolios without overwhelming less technical stakeholders.

Define

Client Goals

  • Expand the platform’s analytical capabilities

  • Reinforce positioning as a professional-grade LCA tool

  • Drive engagement by supporting real-world portfolio-level decisions

  • Align with technical workflows and industry expectations

User Groups

  • Environmental Analysts comparing multiple product or suppliers LCAs

  • LCA Specialists focused on accuracy and impact modelling

  • Sustainability Managers presenting insights to internal or external stakeholders

User Needs

  • Benchmark key impact metrics across projects

  • Interpret trade-offs and communicate recommendations clearly

  • Ensure integrity and credibility of data comparisons

Client Goals

  • Expand the platform’s analytical capabilities

  • Reinforce positioning as a professional-grade LCA tool

  • Drive engagement by supporting real-world portfolio-level decisions

  • Align with technical workflows and industry expectations

User Groups

  • Environmental Analysts comparing multiple product or suppliers LCAs

  • LCA Specialists focused on accuracy and impact modelling

  • Sustainability Managers presenting insights to internal or external stakeholders

User Needs

  • Benchmark key impact metrics across projects

  • Interpret trade-offs and communicate recommendations clearly

  • Ensure integrity and credibility of data comparisons

Ideate

Feature Highlights

  • Side-by-Side Comparison Table: Compare up to five LCAs simultaneously

  • Toggle View: Switch between percentage-based and absolute values

  • Category-Based Filtering: Focus on specific environmental impact areas (e.g., carbon, water, toxicity)

  • Integrated Guidance: Contextual tooltips and benchmark cues support clarity for all user types

  • WCAG-Compliant Table Design: Prioritised legibility and accessibility across screen sizes

Design Principles

  • Clarity over complexity: Avoided overuse of dense visuals like trellis charts in favor of structured tables and color cues

  • Guided expertise: Designed to support both novice and expert-level users with layered guidance and flexible views

  • Scalability: Built with modular UI components for future export, filtering, and KPI tracking features

Feature Highlights

  • Side-by-Side Comparison Table: Compare up to five LCAs simultaneously

  • Toggle View: Switch between percentage-based and absolute values

  • Category-Based Filtering: Focus on specific environmental impact areas (e.g., carbon, water, toxicity)

  • Integrated Guidance: Contextual tooltips and benchmark cues support clarity for all user types

  • WCAG-Compliant Table Design: Prioritised legibility and accessibility across screen sizes

Design Principles

  • Clarity over complexity: Avoided overuse of dense visuals like trellis charts in favor of structured tables and color cues

  • Guided expertise: Designed to support both novice and expert-level users with layered guidance and flexible views

  • Scalability: Built with modular UI components for future export, filtering, and KPI tracking features

Validate

Usability Testing & Iteration

  • Tested prototypes with analysts and sustainability experts

  • Key feedback themes:

    • Clear layout made insights easier to communicate

    • Toggle control improved data interpretation

    • Faster comparisons reduced reporting overhead

  • Iterations included: improving contrast, repositioning tooltips, refining benchmark logic

Performance Highlights

  • Significant reduction in time spent comparing assessments manually

  • Increased user confidence in analysis and presentation

  • Positive reception from enterprise users with multi-project portfolios

Deliver

Learn how Afirix created an intuitive platform for comparing ESG portfolios, with clear data visualization and user-focused workflows.

What We Delivered

  • Cross-platform responsive web UI
  • High-fidelity Figma prototype
  • Modular design system components
  • Interaction flows, documentation, and accessibility annotations
MUI design system

MUI design system

Figma

Trello

Teams

Collaboration & Tools

  • Agile sprints with weekly iteration checkpoints

  • Tools: Trello, Teams, Figma

  • Worked closely with PO, lead developer, and QA tester

  • Rapid feedback loops and technical validation cycles

Learn how Afirix created an intuitive platform for comparing ESG portfolios, with clear data visualization and user-focused workflows.

What We Delivered

  • Cross-platform responsive web UI
  • High-fidelity Figma prototype
  • Modular design system components
  • Interaction flows, documentation, and accessibility annotations
MUI design system

MUI design system

Figma

Trello

Teams

Collaboration & Tools

  • Agile sprints with weekly iteration checkpoints

  • Tools: Trello, Teams, Figma

  • Worked closely with PO, lead developer, and QA tester

  • Rapid feedback loops and technical validation cycles

Book a free 30 min call

Let’s have an honest conversation about what’s holding your product back. Whether it’s user friction, unclear priorities, or low engagement, we’ll help you unpack the issues

Paul James

Book a free 30 min call

Let’s have an honest conversation about what’s holding your product back. Whether it’s user friction, unclear priorities, or low engagement, we’ll help you unpack the issues

Paul James
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